Mucaltin
Santo
Santo
Mucaltin is a legendary herbal
cough remedy from our childhood. We grew up with it, and our children are growing up with it.
Our task was to show that even nowadays, Mucaltin remains the No. 1 remedy on the market of drugs against cough.
Our task was to show that even nowadays, Mucaltin remains the No. 1 remedy on the market of drugs against cough.
Do you remember how you shot from a slingshot?
Yupi was the most delicious drink, Sega was the most advanced device, and the most precious collection contained the Turbo bubble gum wrappers!
Yeah, that was our childhood.
“Then and now. Mucaltin,”
says the new advertising campaign of cough medicine No. 1, reminding us of its half-century-long history
The story continues
The nostalgic, feel-good video evoked memories of childhood, familiar to everyone. Indeed, this is how it was!
Instead of telephones, there were cans of condensed milk.
Instead of using a messenger, we would shout by the window, “Kolia, go out!”
In the second episode, we travel back to childhood, remembering the simple things that made us happy
The nostalgic, feel-good video evoked memories of childhood, familiar to everyone. Indeed, this is how it was!
Instead of telephones, there were cans of condensed milk.
Instead of using a messenger, we would shout by the window, “Kolia, go out!”
In the second episode, we travel back to childhood, remembering the simple things that made us happy
To add up to the nostalgic mood, thematic visuals were created