Special Project
Activity books
for Air Astana
for Air Astana
In-flight children’s magazine
Air Astana
The national airline of Kazakhstan, the biggest one in the country, which operates domestic and international regular flights
In-flight magazine
AAir Astana takes special care of the youngest passengers. In addition to various souvenirs, children on board receive colorful magazines as a gift.
To develop a new modern game magazine about different cities of the world in the edutainment format for children
Task
Solution
Relying on the national project Travelbook. Kazakhstan, to create a series of educational and entertaining activity books
Concept
Activity books for Air Astana are not just a set of riddles and puzzles, but a real entertaining journey together with three funny characters from Kazakhstan to different cities of the world.
Each edition of activity books means new horizons, interesting historical, geographical, and statistical facts with artistic illustrations.
Each edition of activity books means new horizons, interesting historical, geographical, and statistical facts with artistic illustrations.
Travels
4 activity books with
4 incredible cities of the world
4 incredible cities of the world
Characters
We used already well-known characters from the Travelbook. Kazakhstan
Darkhan
Asel
Sugarpaw
Languages
Edition includes facts, puzzles, and riddles in three languages: Kazakh, English and Russian
Results
72,000 copies of activity books were developed and implemented on board of the best airline in Central Asia
