Travelbook.
Kazakhstan
Many people believe there is “nothing to visit” in Kazakhstan, and tourists lack information about the sights in regions outside the big cities.
We decided to draw attention to the important components of how Kazakhstan is perceived in the world, to show its cultural heritage, business development opportunities, and powerful recreational capacity.
We have created a book about Kazakhstan that is simple and easy to read
The “Travelbook“ format is special: it is not a guide or a textbook but a narrative map in the edutainment format. The most interesting historical, geographical, and statistical facts about the country are provided as artistic illustrations.
The “Travelbook“ format is special: it is not a guide or a textbook but a narrative map in the edutainment format. The most interesting historical, geographical, and statistical facts about the country are provided as artistic illustrations.
For children and adults. For Kazakhstan citizens and foreigners. For school libraries and duty-free shops
In advertising, we call this content marketing, infographics, insights, image advertising, territory branding, and country PR.
We used all these tools that we know to create an interesting, beautiful, and useful book.
We used all these tools that we know to create an interesting, beautiful, and useful book.
Travelbook. Kazakhstan motivates to get to know one’s country and travel around it. Also, it can be a cool souvenir to give to your foreign friends as a gift.
A cool format
U-turns with a soul
“A creative team of young designers, historians, travelers, journalists, and other motivated people who love Kazakhstan worked on this project for a year and a half.
Inside, you will find 48 religious buildings, 130 natural objects, 65 famous personalities, 64 animals, and much more,” says Iryna Taranenko, creative director of the Green Penguin agency.
Inside, you will find 48 religious buildings, 130 natural objects, 65 famous personalities, 64 animals, and much more,” says Iryna Taranenko, creative director of the Green Penguin agency.
19 custom maps
tell the most important things about the country to its residents and foreign guests of any age
700 unique illustrations
show architectural and historical monuments, squares, parks, and other places in different cities in Kazakhstan
tell the most important things about the country to its residents and foreign guests of any age
700 unique illustrations
show architectural and historical monuments, squares, parks, and other places in different cities in Kazakhstan
Travelbook. Kazakhstan became the business card of the entire country
Awards
