Have you ever dreamed of
your own country house? Ever wondered how much time it takes us to get in nature?
How often, in a suffocating city, would you like to find yourself in a beautiful park with a lake?
How often, in a suffocating city, would you like to find yourself in a beautiful park with a lake?
The “Green Quarter” it’s a unique residential complex in the center of Astana, built
according to the standards of green technologies. We wanted to show it just like this:
a country house in the center of the city.
The “Green Quarter” has a
natural lake and a large park.
If you live in an apartment there, you have all the advantages of country life.
This is how we developed the slogans:
If you live in an apartment there, you have all the advantages of country life.
This is how we developed the slogans:
-
1Your home.
Your park. -
2Your home.
Your lake.
But what images to find for this message?
We split the visual diagonally and
visually displayed the main message of the advertising campaign: when you buy an
apartment in the “Green Quarter,” you also get a lake and a park at once.
When the idea was approved, we
held a casting, choosing a stunningly beautiful couple that characterizes our target audience:
people who value comfort and love nature.
As a result, we received
visuals where characters comfortably settled in two worlds at once, conveying the atmosphere of
the “Green Quarter”, the first eco-friendly district in Kazakhstan.
