How to start getting passive income and secure your future?
To answer these questions, the Kazakh Astana International Exchange has developed
a mobile application for investing, to help anyone become an investor, even with basic
financial expertise.
Our task was to develop naming, branding, creative strategy, UI design and
promotional materials for the project.
We were looking for a name that would capture the essence of the app and what
everyone strives for – financial success. Thus, the Kazakh word “tabys” was chosen. It means
“success,” and its first letter “T” was easily transformed into the sign of the national
Kazakh currency, tenge.
With this simple idea, we emphasized that success is monetized, and with the Tabys
mobile application it is easy. In the promotional materials, we highlighted the simple
mechanics of use: quick registration, adding a bank card, a minimum monthly payment of $20
– and that’s it! In just a few clicks, you can become an investor, buying and selling
securities and multiplying your capital through your smartphone.
Thus, the slogan was born, “Tabys. Affordable investments for everyone.” When you
can finally relax and let your money work for you!