Табис
How to start getting passive income and secure your future?

To answer these questions, the Kazakh Astana International Exchange has developed a mobile application for investing, to help anyone become an investor, even with basic financial expertise.

Our task was to develop naming, branding, creative strategy, UI design and promotional materials for the project.

We were looking for a name that would capture the essence of the app and what everyone strives for – financial success. Thus, the Kazakh word “tabys” was chosen. It means “success,” and its first letter “T” was easily transformed into the sign of the national Kazakh currency, tenge.

With this simple idea, we emphasized that success is monetized, and with the Tabys mobile application it is easy. In the promotional materials, we highlighted the simple mechanics of use: quick registration, adding a bank card, a minimum monthly payment of $20 – and that’s it! In just a few clicks, you can become an investor, buying and selling securities and multiplying your capital through your smartphone.

Thus, the slogan was born, “Tabys. Affordable investments for everyone.” When you can finally relax and let your money work for you!