Our Truth
Oleksiy Shakhmatov’s author’s show on the KTK TV channel consists of true stories from the social life, provoking shock or tears of emotion.
This is a program about people and the stunning facts that expose them
Oleksiy Shakhmatov’s author’s show on the KTK TV channel consists of true stories from the social life, provoking shock or tears of emotion.
This is a program about people and the stunning facts that expose them
Task
To develop the redesign for the
program’s graphic identification
Concept
The search for the truth involves analytics
and data review, conflicts and scandals, fights and disputes.
This is a big process in which the presenter often has to act as a judge, impartially assess the situation, and uncover the truth
This is a big process in which the presenter often has to act as a judge, impartially assess the situation, and uncover the truth
Graphic identity
We based the entire graphic
design on typographic elements, taking into account the program’s theme, its
main aspects, idea and slogan
Logo
“Our Truth” behind the broken glass
symbolizes the increased passions in the program. After all, everyone has their own truth
ЗOutdoor advertising
The main visuals of the program go on with
the motive of the logo: the search for truth through conflicts
The main opening
The “virtual environment” in the opening looks like a city street, but all buildings
and objects are made of letters, words, and typographic elements.
The chaotic sets of letters that make up the “constructions” gradually take shape, forming readable text blocks
The chaotic sets of letters that make up the “constructions” gradually take shape, forming readable text blocks
Guidelines for filming
Opening of the show