One nation. One country.
One destiny.
One destiny.
Social project
“One nation. One country. One fate” is a project initiated
by the Foundation of the First President of the Republic of Kazakhstan, designed to remind about
the difficult times experienced by the Kazakh people.
In the countries of the former USSR, hundreds of films were made about the Second World War, but there were almost no social videos about this time nor about the tough 1990s.
The videos, only 2 minutes long, are real short movies, and in each story, there is something that we should not forget.
In the countries of the former USSR, hundreds of films were made about the Second World War, but there were almost no social videos about this time nor about the tough 1990s.
The videos, only 2 minutes long, are real short movies, and in each story, there is something that we should not forget.
The War
It is a story of life and death, friendship
and sacrifice. A story of a Kazakh soldier, who, without a moment’s hesitation, sacrifices his life
to save his comrade.
Tough 1990s
Perestroika, shortage, empty shelves, ration
cards, queues, malice. We all went through a hard time together. Despite the difficulties and
hardships, we did not lose the most important thing.
The results
The videos were broadcast on 7 republican
channels, and a successful promotional campaign was carried out on social networks.
They went viral on the Kazakh Internet: each of the videos has more than 1 million views.
Tough 1990s got 10,000 likes and 3,500 reposts, and The War got 20,000 likes and
4,000 reposts.
They went viral on the Kazakh Internet: each of the videos has more than 1 million views.
Tough 1990s got 10,000 likes and 3,500 reposts, and The War got 20,000 likes and
4,000 reposts.
Awards
This project has collected 25 awards at
prominent international advertising festivals from Berlin to Seoul.