SOCIAL CAMPAIGN
What was the task?
To tell about the reforms that are already there
in the digital space. To tell about changes that make life simpler. To tell about the changes
that we can feel.
Ourchallenge
Everyone talks everywhere about reforms.
However, talking about them is like describing music. It is more valuable to experience the reforms personally.
Our challenge is to show that changes have actually already begun, and reforms have become real
However, talking about them is like describing music. It is more valuable to experience the reforms personally.
Our challenge is to show that changes have actually already begun, and reforms have become real
Here is an example of
state reforms
state reforms
What is Diia ?
Diia application – is when your passport, driving license
and registration certificate are always in your smartphone. Just tap on the app!
Idea
We are watching life through a smartphone: turn
on music, share a meme with a friend, watch a video about “how to do my daughter’s hair in 2
minutes,” call mom, check traffic.
So, it is logical to have documents digitalized as well! In the video, we decided to show our life through the screen of a smartphone.
So, it is logical to have documents digitalized as well! In the video, we decided to show our life through the screen of a smartphone.
With the Diia service
you will never forget or lose your license and registration certificate!
It is really comfortable!
… and modern!
The campaign was created with the support of the
“Transformation of Communications” (TCA) project funded by the United States Agency for
International Development USAID