НNormobact L
Santo
Santo
Normobact L cancels the diarrhea’s plans
Diarrhea always has its own plans that
destroy ours. In the summer, it visits us after unwashed but delicious fruits and vegetables;
in the winter, it comes with antibiotics, and during the trip, it goes out to protest against
exotic food.
Problem
In the summer video, we needed to combine several stories
about diarrhea and show at least three varieties: diarrhea in kids, seasonal, and traveler’s
diarrhea.
Solution
We came up with an ironic video about a family, where
the antagonist Mr. Toilet is trying to lure the main characters – mom, dad, and son.
Character development
The main idea of the video
is to create an identifier for diarrhea. The first association with it is, of course, a toilet.
his is how Mr.
Toilet, the mascot of the Normobact L range of products, was born.
Toilet, the mascot of the Normobact L range of products, was born.
Personality
Mr. Toilet is Antonio Banderas and
Carlson, all in one. It is a seducer and a charismatic speaker. Mr. Toilet’s goal is to catch
every member of the family.
A series of visuals with the characters
Winter. The story continues
The audience remembered and liked the tricky Mr. Toilet.
We launched the second video, with the characters in winter – the time of antibiotic-associated diarrhea…
The audience remembered and liked the tricky Mr. Toilet.
We launched the second video, with the characters in winter – the time of antibiotic-associated diarrhea…
Summer. Travel. Diarrhea
Mr. Toilet does not stop trying to drag people into the kingdom of porcelain. This time, it reaches travelers who want to fly away from the hustle and bustle of the city.
A thematic video for the holiday period was created specifically for YouTube.
Mr. Toilet does not stop trying to drag people into the kingdom of porcelain. This time, it reaches travelers who want to fly away from the hustle and bustle of the city.
A thematic video for the holiday period was created specifically for YouTube.