Gelisal
So that cough doesn’t bother you
Gelisal is a cough syrup
with ivy leaves for adults and children from 2 years old
Usually, the woman decides how to treat the child
and what cough medicine to give to the children, to the husband and herself.
We decided to focus on the modern working mom, who, of course, wants not only to do a million daily tasks but also to pay attention to herself, to have some romance (or at least time to wash her hair).
We decided to focus on the modern working mom, who, of course, wants not only to do a million daily tasks but also to pay attention to herself, to have some romance (or at least time to wash her hair).
We remembered that all women grew up with fairy tales about princes
and never stopped dreaming that one day, as in a fairy tale, a prince
will come to rescue her in a difficult situation.
We decided to use this image in the ad to hook the audience and
remind them that a prince is unlikely to cure the cough, but Gelisal is there for this.