Eurasian Bank
A large
commercial bank in Kazakhstan with a 25-year history
1
PayDa
PayDa is an installment card from the
Eurasian Bank. This is an opportunity to purchase goods by installments. It might cover the
price of up to one million tenge. Also, it is possible to pay with a PayDA card everywhere:
in any store in Kazakhstan, on the Internet, and even abroad!
Our task was to design a new, impressive advertising campaign that would reveal the advantages of the card and grab the attention of consumers.
Our task was to design a new, impressive advertising campaign that would reveal the advantages of the card and grab the attention of consumers.
Problem
KaspiRed. When PayDA entered
the market, the first question from the users was, “Oh, is this a card like Kaspi?”
Most users did not see
the differences and did not know about the advantages of the card,
continuing to use the usual and well-known red card
Solution
It was impossible to avoid
the comparison with the main competitor, despite a new advertising campaign. Therefore,
we decided to emphasize the differences of PayDA from cards of other banks.
We designed a bright, strong, active superhero to represent the PayDa card. He is so cool that he can pass through walls, break through all obstacles and even fly abroad.
Because «“where others fail, PayDA will pass!”
We designed a bright, strong, active superhero to represent the PayDa card. He is so cool that he can pass through walls, break through all obstacles and even fly abroad.
Because «“where others fail, PayDA will pass!”
Video
Key visual