How was it?
In September, friends from Cannes
Lions Ukraine asked us to develop a corporate style for the Creativity Days 2017.
Creating a visual style for such an event is always interesting, because the best
advertisers of the whole country gather in one place. How to impress colleagues who are
already inspired by creativity?
In 2015, we won the Battle of Agencies at the LIONS Creativity Days in Ukraine, the audience choice award and a small lion for a non-standard approach to the project.
We decided to respect the tradition, but to create something crazy and impressive, colorful and multi-vector, to reflect the idea of the LIONS Creativity Days.
In 2015, we won the Battle of Agencies at the LIONS Creativity Days in Ukraine, the audience choice award and a small lion for a non-standard approach to the project.
We decided to respect the tradition, but to create something crazy and impressive, colorful and multi-vector, to reflect the idea of the LIONS Creativity Days.
Imagine, the full moon rises, werewolves and
vampires go out to hunt, people lose the boundaries of reality, insomnia worsens, and the
subconscious goes beyond the conscious. At one point, the creativity is activated, and
advertising geniuses gather for a witches’ creative sabbath.
An ode to original fusion became the main theme of the project.
We developed a general visual and six internal ones to characterize each direction:
An ode to original fusion became the main theme of the project.
We developed a general visual and six internal ones to characterize each direction:
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1LIFE & CULTURE
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2CREATIVITY & DESIGN
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3MARKETING & COMMUNICATION
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4STARTUPS & TECHNOLOGY
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5BUSINESS & INNOVATION
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6SOCIETY & GOVERNMENT
Days
Exacerbation
Creativity
Exacerbation
Creativity