Борщ-кафе
«BORSCHT CAFE
A cozy network of national cuisine cafes at KLO gas stations
Problem
Redesign of the logo and corporate style of “Borscht-café”
World tree + Borscht
We connected the national symbol and national cuisine by adapting the image of the world tree to the theme of the cafe: we showed the ingredients of the main course – borscht.
Corporate style design
Uniform
Badges for waiters
Souvenirs