SOCIAL CAMPAIGN
The task
To tell about the reforms that are already there
in the digital space. About changes that make life easier. About the changes that we can feel.
Our
challenge
challenge
Many people are talking about reforms.
However, talking about them is like describing music.
It is more valuable to experience the reforms personally.
Our challenge is to show that changes have actually already begun, and reforms have become a reality
However, talking about them is like describing music.
It is more valuable to experience the reforms personally.
Our challenge is to show that changes have actually already begun, and reforms have become a reality
Here is an example of a state reform
What is eBaby?
eBaby
— is when in 15 minutes you can register a newborn online and get up to nine government services for babies from various authorities
How was
it before?
it before?
After the birth of the baby, bureaucratic hell
would begin. Instead of having a rest, people had to spend more than 10 hours to register the baby.
Waiting lines in 11 institutions and 37 documents to be processed.
ТNow all it takes is one online application from any location and 15 minutes.
ТNow all it takes is one online application from any location and 15 minutes.
About the video
Expecting a child and giving birth are important
and touching experiences.
In the video, the whole birth story, from the pregnancy test to the maternity hospital, is revealed through the smartphone screen and the situations faced by the average Ukrainian man or woman.
In the video, the whole birth story, from the pregnancy test to the maternity hospital, is revealed through the smartphone screen and the situations faced by the average Ukrainian man or woman.
20 minutes —
and a new citizen is there!
and a new citizen is there!
It is really comfortable!
… and modern!
The campaign was created with the support of the
“Transformation of Communications” (TCA) project, funded by the United States Agency for
International Development USAID